save the manuals
A mock drip marketing campaign based on a real Advocacy Campaign named “The Manual Gearbox Preservation Society” (https://tmgps.org/). This campaign is meant to be a voice for individuals who find joy in driving with a standard transmission/manual gearbox. See more on their website.
“We are the guardians of a dying art. The purveyors of a craft born of necessity, but beloved for its spirit. We travel with purpose regardless of our destination. Every corner an opportunity for the perfect downshift, every stop a new starting line. We find joy in those fleeting moments between ratios; the crescendo of rpm, the gentle click of the gate, the building inertia in our chest as the drivetrain becomes whole again. We are the masters of our machines. We are The Manual Gearbox Preservation Society!”
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other PROJECTS
Find The Hero Within [Advocacy Campaign]
Counter Logic Gaming [Video Editing / Branding]
Gridlife [UI/UX]